The Cannes Lions Festival of Creativy is the biggest marketing event of the year. The team behind the iconic event wanted to better understand how the content that was being presented on stage impacted the conversations that were happening on social media.
They used The AI Platform from IV.AI to process and identify the key concepts, emerging ideas, anomalies, themes and trends emerging from every one of the main stage talks. The platform processed over 13,000 minutes of audio content to generate over 3000 unique catagories.
This model was then compared to all of the conversations occuring on social and blog posts to measure the impact of the ideas on the general discussion for the community.
In the second consecutive year of working with the Festival of Creativity organisers, IV.AI extracted all of the language information from videos of the main stage talks and used proprietary language analytic technology to identify the key themes and trends being discussed.
Cannes Lions used the insights to help inform the agenda for the 2019 festival and manage their marketing insights for the conference.
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Chief Product Officer