IV.AI built the official Cannes Lions bot used by attendees at the Festival of Creativity 2017 sponsored by PHD. The Messenger bot was built with knowledge bases from the Cannes Lions API, local geographic data, FAQ training messaging, maps data, local data partners, and a combination of approaches that created an intuitive experience.

Users were profiled based on preferences and the journey was refined throughout the festival using inputs from a wide variety of sources to optimize the experience.