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Get Me The Trump Out

Audience Profiling - AI Search

IV.AI worked with National Pantsuit Day to create an AI powered tool that could help connect with 18-24yr old voters across the US in the lead up to the 2016 Election. Language processing, elastic mapping, and personality profiling were combined to learn where the potential voters were based in the target demographic based on location.

User inputted data alongside car manufacturing data was coupled with gas prices from origin to destination to output the real dollar value for gas to make the journey from the US to Canada. The audience data was used by organizations managing voter communication about local polling stations and created viral loops with sharable content that was unique to each user.

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