Conversational analysis to drive purchasing

Gymshark uses IV.AI's Conversational Commerce platform to drive a unique shipping experience that drives purchasing from social ads. The Messenger Bot allows users to find the ideal outfit designed for their workout needs and go straight to purchase.

The conversational model works seamlessly with Gymshark's audience of 1.5 million users on Facebook that can engage with the brand for customer service. Commerce is enabled through the IV.AI Messenger Bot via social ads while the customer service channels are uninterrupted, meaning Gymshark can continue using Messenger as a key communications channel.

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Francisco Brito
Chief Data Officer