IV.AI created an AI powered bartender for Hearts & Science, P&G, and Pepsi at Cannes Lions. It was launched at an exclusive cocktail party in a penthouse overlooking the Mediterranean at the global conference. The experience was designed to expose how the AI learns and allow non-data scientists to engage with the AI in the real world to better understand how AI learns. This included a neural network trained on human micro-expressions, Natural Language Processing, and image recognition.

The data was collected as each attendee approached the 'smart' bartender and the initial drink was selected based on the customers social media profile. If the person had a agressive approach to communicating online via platforms like LinkedIn then the bartender would pair the person with a more agressive cocktail. Then the model would learn in the live environment using reinforcement learning for subsequent cocktails including new data such as the persons emotional response as they took a first sip of their drink.

The multi-system AI model added complexity and context to the profile of the person based on each touch point to create a refined digital pallet for each individual that helped them enjoy the cocktails and learn about how AI learns and leads to machine intelligence.