Recommendations based on your emotions.

IV.AI is working with Netflix to allow users to find content based on their mood and emotional state as expressed through Emoji’s. IV.AI and Netflix created a mechanic for giving users more relevant content to engage them reacting to the emoji that they input. Launched simultaneously in 59 territories, and delivering over 1M engagements in the first 24 hours at a peak of 250 messages per second.

Territories across the world
Engagements in first 24hrs
Messages per second
More engagements vs all other social posts

By leveraging IV.AI’s language understanding platform, Netflix was able to interpret emotional input from the user and return recommendations to watch, save for later, or remove content they no longer want to see. For the first time ever Netflix users are able to curate discovery in a conversational environment so they can share with friends and drive collaborative discovery via Extensions in chat.

Speak to the team

Get in touch to learn how IV.AI can help you engage, understand and serve your customer. The IV.AI team builds customizable AI to drive knowledge from noisy spaces such as online retail, customer care, and social media. See why some of the largest companies in the world work with IV.AI to drive meaningful results.

Neil Stubbings
Chief Revenue Officer