Netflix

Recommendations based on your emotions in 32 languages

IV.AI is working with Netflix to allow users to find content based on their mood and emotional state as expressed through Emoji’s. IV.AI and Netflix created Recomoji as a way for new users and Netflix subscribers to search for content in a whole new way. The bot launched on Facebook Messenger on World Emoji Day in 59 COUNTRIES around the world and 32 LANGUAGES including Japannese, Mandarine, French, Spanish, Portugese, Arabic, German, Turkis, Polish, Hebrew, and Thai. Within 24hrs the AI had processed 1 MILLION engagements with peak usages of over 250 MESSAGES PER SECOND.


60
Territories in 32 languages globally
1M
Engagements in the first 24 hours
250
Messages received per second
30X
More engagements vs all other social posts

By leveraging IV.AI’s language understanding platform, Netflix was able to interpret emotional input from the user and return recommendations to watch, save for later, or remove content they no longer want to see. For the first time ever Netflix users are able to curate discovery in a conversational environment so they can share with friends and drive collaborative discovery via Extensions in chat.

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Francisco Brito
Chief Product Officer