By leveraging IV.AI’s language understanding platform, Netflix was able to interpret emotional input from the user and return recommendations to watch, save for later, or remove content they no longer want to see. For the first time ever Netflix users are able to curate discovery in a conversational environment so they can share with friends and drive collaborative discovery via Extensions in chat. The AI NLP learned from the way people use emojis on social media and then mapped the way they categorize their love or dislike of content, creators, and concepts so that emojis could drive discovery.
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Chief Product Officer