Netflix

Recommendations based on your emotions.

IV.AI is working with Netflix to allow users to find content based on their mood and emotional state as expressed through Emoji’s. IV.AI and Netflix created a mechanic for giving users more relevant content to engage them reacting to the emoji that they input. Launched simultaneously in 59 territories, and delivering over 1M engagements in the first 24 hours at a peak of 250 messages per second.


60
Territories in 32 languages globally
1M
Engagements in the first 24 hours
250
Messages received per second
30X
More engagements vs all other social posts

By leveraging IV.AI’s language understanding platform, Netflix was able to interpret emotional input from the user and return recommendations to watch, save for later, or remove content they no longer want to see. For the first time ever Netflix users are able to curate discovery in a conversational environment so they can share with friends and drive collaborative discovery via Extensions in chat.

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Get in touch with the team - we'd love to take you through our platform and case studies. We builds customizable AI to drive knowledge from noisy spaces such as online retail, customer care, and social media. See why some of the largest companies in the world work with IV.AI.

Neil Stubbings
Chief Revenue Officer