Sony

AI enabled marketing to reach $1BN

Sony Pictures asked IV.AI to come up with a new way to maximize audience knowledge while driving revenue for the Resident Evil film franchise. IV.AI worked with the Sony Pictures International team to ideate and design, and build 15 AI generated games in 5 languages across Line, Telegram & Facebook Messenger.


The customized AI models were used to generate scripts that mimicked The Red Queen character from the film and capture her unique personality.

Image: Resident Evil

Complimentary models were used to amplify impact with the audience and serve the most relevant content to the various segments based on reinforcement learning. The results were staggering as the experience drove +10 million live interactions worldwide and helped Resident Evil gross over $1.2 billion worldwide

15
AI generated games
5
languages across Line, Telegram & Facebook Messenger
+10M
live interactions with conversational game bot

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Francisco Brito
Chief Product Officer