Estée Lauder

AI increases sales by pairing the retail environment with customer needs.

The iconic Estée Lauder cosmetics brand Smashbox came to IV.AI looking for a unique way to engage their customers. They used our platform to create a conversational search index that enabled seamless product discovery and a Messenger bot to create connection with the audience. Customers now have a simple way to view new products with easy discovery the way you would when you talk to a beautician. In the Messenger experience customers are able to try on products and share the results with friends or followers.


Screenshot: Smashbox
Smashbox Store Locator

With this bot we’re going to get all this insight; what kind of looks they want and when. All that information we get will shape our content.

Sarah Mold - Smashbox

Get in touch

IV.AI makes it easy for every company to become an AI company or refine their current AI to drive more meaningful business results. Get in touch to see more success metrics, play with live AI you can test, and let the experienced team inspire your scalable AI journey.

Francisco Brito
Chief Product Officer