Estée Lauder

Discover the catalogue via conversational search

The iconic Estée Lauder cosmetics brand Smashbox came to IV.AI looking for a unique way to engage their users and for them to have more fun with their already playful brand. Together we decided a Facebook Messenger Bot would be an interesting way to show their users new products, while easily discovering the products with free text search the way you would talk to a beautician, trying on the products and sharing the results with friends and followers.

Talk to the bot
Screenshot: Smashbox
Smashbox Store Locator

With this bot we’re going to get all this insight; what kind of looks they want and when. All that information we get will shape our content.

Sarah Mold - Smashbox

Get in touch

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Neil Stubbings
Chief Revenue Officer