Estée Lauder

Multimodal AI system to drive retailer insights and revenue

The iconic Estée Lauder cosmetics brand Smashbox came to IV.AI looking for a unique way to engage their customers. They used our platform to create a conversational search index that enabled seamless product discovery and a Messenger bot to create connection with the audience. Customers now have a simple way to view new products with easy discovery the way you would when you talk to a beautician. In the Messenger experience customers are able to try on products and share the results with friends or followers.

Screenshot: Smashbox
Smashbox Store Locator

With this bot we’re going to get all this insight; what kind of looks they want and when. All that information we get will shape our content.

Sarah Mold - Smashbox

Get in touch

IV.AI makes it easy for organizations to use highly accurate AI and manage the new scale of natural language processing data. Get in touch to see the platform and meet the experts.

Francisco Brito
Chief Data Officer