IV.AI social analysis and agile conversational models enabled Warner Brothers to understand the footprint of the Tomb Raider brand and give each new user their own individual journey through the world of Tomb Raider. This unique experience gave users the chance to build their own narratives as they help Lara croft overcome challenges and mini-games to complete her quest.
Local ticketing partners were integrated for each country and notifications used to highlight each release date and drive tickets sales.
A typical user beat KPIs by over 200% spending 6 minutes in the experience and engaging with an average of 55 pieces of content.
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Chief Data Officer