Tomb Raider
Personalized content discovery in 22 countries
To promote the launch of the new Tomb Raider franchise, Warner Brothers chose IV.AI to deliver a unique content experience to engage users in 10 different languages across 22 different countries.
IV.AI agile conversational models enabled Warner Brothers to give each user their own individual journey through the world of Tomb Raider. Allowing users to chose their own story as they help Lara croft overcome challenges and mini-games to complete her quest.
Local ticketing partners were integrated for each country and notifications used to highlight each release date and to drive tickets sales.
A typical user spent 6 minutes in the experience and engagement with an average of 55 pieces of content.
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Francisco BritoChief Product Officer