IV.AI agile conversational models enabled Warner Brothers to give each user their own individual journey through the world of Tomb Raider. Allowing users to chose their own story as they help Lara croft overcome challenges and mini-games to complete her quest.
Local ticketing partners were integrated for each country and notifications used to highlight each release date and to drive tickets sales.
A typical user spent 6 minutes in the experience and engagement with an average of 55 pieces of content.
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Chief Product Officer