Tomb Raider

Personalized content discovery in 22 countries

To promote the launch of the new Tomb Raider franchise, Warner Brothers chose IV.AI to deliver a unique content experience to engage users in 10 different languages across 22 different countries.

IV.AI agile conversational models enabled Warner Brothers to give each user their own individual journey through the world of Tomb Raider. Allowing users to chose their own story as they help Lara croft overcome challenges and mini-games to complete her quest.

TOMB_RAIDER_TR-00104r

Local ticketing partners were integrated for each country and notifications used to highlight each release date and to drive tickets sales.

TOMB_RAIDER_TR-00136r

A typical user spent 6 minutes in the experience and engagement with an average of 55 pieces of content.

Get in touch

Let us help you make the most of AI with a model designed to solve problems you face at your business. Leave your email so we can setup a quick intro call.

Francisco Brito
Chief Product Officer